With Lead Builder, you can “save” prospects as leads, which means their posts will automatically populate your Home page. What’s not to love about that?Īnd, you can further boost your social selling strategy by using the Lead Builder and Saved Search functions… Lead Builder With Sales Navigator (a paid tool), you can find and monitor leads and map out your strategy.Īccording to LinkedIn, all of this translates to a +7% higher win-rate and +33% larger deal size than using the free version alone.
LinkedIn’s main social selling offering is Sales Navigator, a sort of LinkedIn search on steroids. Use LinkedIn’s many targeting options to really optimise your strategy.
Driving website or landing page traffic. Getting active in relevant industry Groups to boost your reputation among your peers. Using Linkedin ads to attract followers and build awareness of your brand (more on ad types below). This content appears in your Follower’s Feed and shows that you’re a thought leader in your field. Publishing valuable content at least once per month using LinkedIn Publisher (accessed via the Home page). Connecting with your employees and encouraging them to interact with the business’s Page, which builds your network through word of mouth. You can also use the platform to drive website traffic and build brand awareness.īut, to do any of the above well, you need to engage a large and active community of professionals. In fact, 80% of leads generated by B2B marketers through social media are drummed up on LinkedIn.īut LinkedIn marketing isn’t just about leads. Its professional-to-professional set-up makes it great for B2B. Marketing your products or services through LinkedInĪccording to LinkedIn, it’s the number 1 platform for lead generation. Need to post more than three jobs per year? LinkedIn suggests you’ll save money by using Job Slots instead of paying per click for each post.
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